🧠 Understanding Domain Reputation and Warmup

Introduction

Domain reputation and warmup are critical factors in ensuring successful email campaigns. In Eversend, domain warmup is an automated process that helps your sending domains gradually build trust, while domain reputation is maintained by managing unsubscribes and other engagement metrics. This article will explain how domain warmup works and the importance of managing domain reputation to improve deliverability.

What is Domain Warmup?

In Eversend, domain warmup is the process of automatically increasing the send limit quotas for each sender subdomain. This gradual increase helps ensure that email service providers see your email volume as natural and legitimate, which is essential for maintaining a good reputation.

• Automatic Growth: The send limit grows in steps. If the daily send volume reaches 80% of that day's quota, the limit increases for the next day. This helps to grow the sending capacity naturally and avoid sudden spikes, which could look suspicious to email service providers.
• Step-Back Mechanism: If the average send volume for the past 7 days is less than 20% of the current daily quota, the quota will be reduced. This helps ensure that your sending pattern remains consistent and avoids the risk of having a high send limit without consistent usage.

The domain warmup process helps create a natural-looking growth in sending volume, which is crucial for building a strong domain reputation and avoiding deliverability issues.

Domain Reputation and Suppression Lists

Maintaining a good domain reputation is essential for successful email marketing. Eversend helps manage domain reputation by using suppression lists for each domain.

• Suppression Lists: Each sending domain has its own suppression list. This list consists of contacts that have unsubscribed from email campaigns sent through that domain. By automatically suppressing these contacts, Eversend ensures that you are not sending emails to people who have opted out, which helps maintain a positive domain reputation.
• Impact on Reputation: A good domain reputation means fewer emails ending up in spam folders and better overall deliverability. By keeping track of unsubscribes and managing suppression lists effectively, Eversend helps you maintain a clean and trustworthy sending domain.

Summary

Domain warmup and reputation management are key to successful email campaigns in Eversend. The warmup process gradually increases sending quotas to ensure natural growth, while the suppression list helps maintain a good domain reputation by avoiding emails to contacts who have unsubscribed. Together, these features help improve deliverability and ensure your campaigns reach the right audience.