🧠 Understanding Tracker and Reports+
Introduction
Tracker in Eversend is a module for all data investigations. You interact with tracker though reports, which are pre-configured views into data collected by Eversend.
Configuring Reports
Anyone can create reports, which includes visibility and order of columns, filters and grouping by event attributes, and finally multi-column sorting.
Types of Events in Reports
Reports in Eversend provide a detailed view of different types of events related to your campaigns. These events include but are not limited to:
- Clicks: Track how many times your links have been clicked.
- Email Clicks: Monitor clicks within your email campaigns.
- Email Opens: See how many recipients opened your emails.
- Unsubscribes: Track users who have opted out of your email lists.
- Conversions: Measure how many users completed a desired action, like signing up or making a purchase.
Each event has specific attributes attached to it, such as location, device type, or campaign name. These attributes make it easy to group and filter the data, allowing you to drill down into specific details that are important for your analysis.
Grouping and Filtering
Eversend allows you to group and filter report data based on various event attributes. For example, you can create a report that groups clicks by country and then filters them to show only those from a particular region. You can also combine multiple levels of grouping to get even more specific insights, such as grouping conversions by campaign and device type.
Pre-Configured Reports
To save time and make reporting easier, Eversend offers pre-configured reports that you can quickly switch between. These pre-built reports are designed to cover common use cases, such as tracking email performance or analyzing traffic campaigns. You can also save your own customized reports, making it easy to access the data you need with just a few clicks.
Summary
Reports and analytics in Eversend are powerful tools for understanding your campaign performance. As resources, they can be configured, customized, and shared, giving you full control over how you view and analyze data. With the ability to track events like clicks, email opens, and conversions, as well as group and filter data, Eversend's reporting features provide the insights you need to optimize your marketing efforts effectively.